It’s good for you and it’s good for the national economy
If you are tucking into a meal right now, read this later. If not, picture this: A sweaty, scruffy guy is sitting on the edge of a worn sofa. He is clipping his toenails, which are flying onto a stained shag rug.
This yucky image is prominently displayed in a builder’s advertisement that was published in an American newspaper. The large type below the photo boldly inquires, “This, or a brand new home?”
I don’t know your taste or choice, but that image steered my wife’s preference towards a new home.
Shock marketing notwithstanding, the ad got me thinking about what goes into that home’s construction…
By Peter Simpson for The Vancouver Sun
April 17, 2010